Cultural significance and willingness to spend Quinceañeras typically have a large guest count and a sizable budget, making them lucrative events for caterers. They occur year-round, providing opportunities to fill in slower seasons. Additionally, given the importance of this milestone, families are often willing to invest significantly in making the event memorable, and high-quality culturally appropriate catering is a key part of this. If you’re interested in bringing quinceañeras into your portfolio of services, make sure to do your research up front. “Be sensitive to the specific cultural traditions as each family within each country will have different customs and traditions that are important to them,” says Selden. Here’s a tip for success: Ensure your information is available in both English and Spanish, and use a native speaker for translations, as AI translations can sometimes be inaccurate. If possible, hire bilingual staff members to better serve your diverse clientele. “These language barriers can sometimes pose challenges,” says Cammarata. Catering for quinceañeras offers a substantial growth opportunity for your business. As the industry continues to evolve, those who master the delicate balance of authenticity and innovation will set the standard for unforgettable quinceañeras. “The careful balance of tradition and celebration ensures that the event is not only a milestone but also an unforgettable experience for the honoree and their guests,” says Cammarata. * Marcia Selden Catering & Events and Tasty Catering are both proud members of the Leading Caterers of America (a consortium of the top catering and event planners throughout the United States and Canada) as well as the International Caterers Association.
(Clockwise from top left) Marcia Selden Catering & Events offers a Taco Station that features various toppings including assorted salsas, grilled corn salad, and jicama slaw. Photo courtesy Kari Otero Photography; During the quinceañera, the guest of honor will often dance the traditional waltz with either their father or a young escort called the chambelán; event by Marcia Selden Catering & Events. Photo courtesy Jenae Weinbrenner Photo & Video; Themed entertainment (such as a live mariachi band) can add a touch of fun to any quinceañera. Photo courtesy Tasty Catering; Quinceañeras are known for their grandeur and visual appeal, which is why elegant presentation styles, thematic décor, and vibrant plating techniques are essential. Photo courtesy Pixel Studios LLC
CATERSOURCE ■ FALL 2024
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