CATERING TO DIVERSITY (CONTINUED)
“This event is not just a birthday party; it is a rite of passage that blends heritage, faith, and community—making it one of the most cherished celebrations in a young woman’s life.” —LeAnn Cammarata
Food trucks are also becoming more commonplace at quinceañeras. Additionally, themed quinceañeras are trending and the theme of the quinceañera can easily be a great starting point for catering. For example, a tropical- themed quinceañera could feature a tiki bar with exotic mocktails and a seafood station with fresh displays. Quinceañeras are also known for their grandeur and visual appeal. Invest in elegant presentation styles, thematic décor, and vibrant plating techniques that align with the event’s color schemes and themes. “Once we have the main menu determined, we look at ways we can bring bright colors to life,” says Grygo. “These elements not only add a pop of color but also enhance the festive atmosphere of the event.” Lucrative business Quinceañeras offer a unique and lucrative opportunity for caterers to expand their services and tap into a vibrant cultural market. “These events are not only known for their high dollar value and profitability but also for their deep family significance,” says Cammarata. So, what makes quinceañeras such profitable business? High demand for comprehensive services Families often seek full-service catering that includes not only food and beverages but also event planning, décor, and entertainment coordination. Offering a one-stop solution can significantly boost your appeal. “This market not only offers immediate financial benefits but also establishes long-term relationships and potential for continued business growth with clients as they celebrate additional milestones in their lives,” says Cammarata.
FALL 2024 ■ CATERSOURCE
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