HOW TO CRUSH YOUR NEXT POP-UP DINNER 1. Identify your niche and brand • Find what YOU do better than anyone else • What are the passion points you want to convey to a customer? • What are two sentences that tell what you do? 2. Legal documents and things you need to know • Register with the state and get an LLC • Get a solid CPA or learn to love Quickbooks® • Business insurance is a must 3. Finding hosts for your pop up • Leverage your network • Get creative • Go underground
(Top) During an Alice in Wonderland themed pop-up event at the Waldorf Astoria, guests enjoyed The White Rabbit's Carrot (shrimp salad, piquillo pepper, and carrot tops). Photo courtesy Waldorf Astoria Washington DC; (Middle and Above) Next, guests enjoyed various sweet treats including: The Pocket Watch (lemon macaron), Alice in Shortbread (lavender orange), The Queen of Tarts (strawberry mousse and coconut custard), Meadow of Flowers Tea Cake (lime and raspberry), Cheshire Gateaux (blackberry cake with banana mousse), and various scones. Photos courtesy Waldorf Astoria Washington DC
Information above courtesy Chef Keith Sarasin
CATERSOURCE ■ FALL 2024
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