“That’s what humans still bring to the table: imagination, creativity, and decision-making. AI lets us focus more on those things.” In other words, innovation in enterprises has a social component that can move things forward or, if not considered in the overall process, can also stop things in their tracks. As a result, cross-silo collaboration and reaching out across the aisle come to the foreground. How do I get my team to not only be more innovative, but also more collaborative in their innovation efforts? So it’s not only alignment to customer needs from the outside-in that’s important, but also inside-across alignment between teams.
market adopting your innovation, or not.
My drive for human-centered innovation is not necessarily to say that’s the only starting point. But the endpoint of innovation is when the market adopts your solution. We need to think about the dynamics of adoption. That’s often not how much money you put into things or the whiz-bang technology; adoption is a very human quality. My impetus for understanding the human condition and using that as a driver of innovation is about trying to reduce the risk of that endpoint. Anyone that we touch is ultimately judging whether it was a good innovation or not. That’s the success criteria of an innovation: do people adopt it or not? Overall, we need to get away from our own biases. Often, what’s perceived as innovation is very different than what we think it is. THE SOCIAL LIFE OF INNOVATION Innovation inside of organizations is not only about having the ability to spot an opportunity. It’s not just, “We have a question; what’s the answer?” That’s too simple of a view. It’s also about ensuring the teams that must deliver the experience are unified in their vision of the solution.
FEI 2024 & Key Innovation Perspectives
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