AI tools to teams. We have an internal GPT that teams are using for things like marketing and research. It becomes complex with security and protecting proprietary information. To go beyond that, and to use AI to truly be disruptive, it must be about finding those sticking points within your processes. Those take strategic conversations. On our team, we found opportunities for AI to help solve site-planning with real estate and using AI for things like risk management. We invested in a company that uses AI to stitch together aerial drone imagery to help property managers identify when paving or roofs need to be repaired or replaced. We’re trying to go beyond the basics and think about what our teams are spending a lot of time on which can be improved. We then try to find external solutions. If we can’t find external solutions, we could potentially build it ourselves or with a partner. SUPPORTING OUTSIDE-IN INNOVATION At our core, we’re a real estate company, but we’re evolving into being more than “four walls and a roof.” We want to be a partner to
Corporate innovation groups need to have been involved in helping other business units form their strategic priorities for 2024 and beyond, and be working with them to identify the technologies that will take them to the next level. Additionally, innovation teams need to ensure they’re aligned with leadership and have their support. LEVERAGING AI Industry-wide, there’s been a lot of talk when it comes to AI. While AI has been around for a long time, it seems like with the release of ChatGPT and its popularity this year, everybody’s starting to think about it and it’s more top-of-mind. I’m starting to see many of these AI consortiums and collaborative groups pop up within corporations, which is good because it helps the teams focus. But AI is a tool, just like a pencil is a tool. Unless you can figure out your pain points, you can’t figure out how AI will solve them. That’s where it gets important to be talking to customers and internal business units to figure out where there are repetitive processes that are time-consuming or expensive that you think AI can augment. At Prologis, we’re seeing success with handing
FEI 2024 & Key Innovation Perspectives
60
Powered by FlippingBook