ADAPTING TO AMBIGUITY Buckle up and get ready for a ride, 2024 is going to be a bit of a rollercoaster. We’re going to have ups and downs. Given that it’s an election year, we’ve still got a couple of wars happening in Ukraine and Israel, and even the uncertainty of the economy. We’re still in an inflationary cycle, but I think consumer behavior has adjusted accordingly, but where does the economy go from here? The skills an innovator has are well-suited for the rollercoaster ride. To be successful, you need to be comfortable with ambiguity. We don’t know who is going to be
globally; and we don’t know what’s going to happen with our economy.
Yet, through all of this, on a day-to-day basis, there’s still this relative continuity of living through it surrounded by all that ambiguity. Innovators are thankfully comfortable with ambiguity. That makes us very resilient. We’re going to be very resilient in 2024 to be able to adapt and find new opportunities.
our president; we don’t know the outcome of what’s going to happen
Michele Sandoval Director of Innovation, E&J Gallo Winery
FEI 2024 & Key Innovation Perspectives
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