SESSION SPOTLIGHTS
KRISTYN CORRIGAN
Principal, Applied Marketing Science, Inc.
“My FEI session is called ‘Creating Customer Magic: Harnessing Generative AI to Fuel Insights for Innovation.’ Knowing customers better than our competitors is an incredible opportunity for competitive advantage. The big question: How can generative AI help? How can generative AI speed up the voice of customer process and can it make it even better?”
FEI 2024 & Key Innovation Perspectives
43
Powered by FlippingBook