Day 2: Tuesday, June 11, 2024
R&D, Product Development, Design Breakout Sessions
11:00AM - 11:30AM Intrepreneurial Value Creation Via New Product Innovation Milan Ivosevic - VP of R&D and Innovation, CooperSurgical
11:30AM - 12:00PM Who. How. WOW. Product Communication - Where Science and Marketing Collide Mike Thomas - CEO, Upstream360 Join us for a transformative talk by Mike Thomas, who leads the world’s only product communication agency. Learn the art of effective communication at the intersection of science and marketing. Packed with Doctor-Seussian-simple frameworks, real-world case studies, and industry secrets, discover how to identify your audience, address their needs, and effortlessly wow them. Whether you’re a seasoned profes- sional or new to the field, gain actionable insights to make your ideas instantly marketable. Don’t miss this opportunity to revitalize your approach to product communication and leave a lasting impact. Join us on this journey from “Who” to “How” to “Wow,” and unlock the door to effective, enjoyable, and instantly im- pactful product communication. Whether or not your organization is a believer in the axiom “innovation is everyone’s job,” establishing a culture of ‘intrepreneurship’ is possible. And a community of ‘intrepreneurs,’ by-definition, seek out interdisciplinary partners with whom to collaborate. That collaboration can potentially lead to exponential organizational evolution. An evolved organization can better compete in an uncertain, constant disruption- oriented reality. And a more competitive organization can gain larger chunks of current market share while expanding to an ever-widening total addressable market. Take the first step to increasing your total addressable market by participating in this session. Celebrating corporate entrepreneurship within the enterprise as intrepreneurship Promoting interdisciplinary collaboration in a corporate innovation setting Dealing with big system challenges from processes to politics Realizing that knowledge is now a commodity whereas the creative capacity and capability of your people brings competitive advantage Asking what the role of AI- relative to human intelligence- should be, to drive a context of meaning for the enterprise? Based on the above, understanding how to build an innovation culture for your organization Continuously creating new value for the organization AND customers
FEI 2024 & Key Innovation Perspectives - Day 2
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