Day 1: Monday, June 10, 2024
11:30PM - 12:00PM From Idea To GTM: Innovation & Sales Uniting For Growth
Michele Sandoval - Director of Innovation, E & J Gallo Winery Steve Wallace - National Sales Director, E & J Gallo Winery
Innovation people and sales people usually speak different languages. They’re usually informed by seamingly divergent goals. But it’s unusual times. And unusual times call for unusual alliances. Having said that, in the Spirits industry- that alliance isn’t unusual. This session showcases how very easily innovation and sales can acheive impressive organizational returns. If you’ve never been in a session that features a Spirits salesperson, it’s literally worth the price of admission to the entire event to experience it for the first time. Beyond that, you’ll be able to take back tried and true principles of tying together front-end and back- end innovation for end-to-end results. Understanding how Innovation and Sales can work in an integrated fashion Realizing that sales drives GTM in the spirits industry and how other industries can benefit from lessons learned Diving into a VMC case study to understand how innovation and sales collaborated for success Building messaging and communication from early development through bringing it to market Rinsing and repeating with innovation and sales on the same page to attain further market share
1:00PM - 1:30PM Zero To N Innovation: Attaining Ambidexterity Harsh Wardhan - Innovation Program Lead, Google
Delivering quarterly results is a must. Providing long-term vision is mandatory. Accomplishing both isn’t easy. And so, finding the magical assimilation of short-term and long-term process to deliver on BOTH short-term and long-term growth is the goal. With the benefit of being informed by an organization that has accomplished this goal, Harsh Wardhan brings tried and true concepts to the stage for your benefit. 0:1 is of course important for revenue and for the present Focusing on ROI of course helps innovation Instilling a balance of short term and long term though ensures a focus on not only the present, but the future Keeping a focus on the ever changing reality of 5-20 years hence provides the opportunity to outpace disruption Understanding that outpacing disruption is now table stakes
#FEI24
FEI 2024 & Key Innovation Perspectives - Day 1
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