Day 1: Monday, June 10, 2024
1:30PM - 2:00PM Session delivered by Qmarkets
2:00PM - 2:30PM Blending Science & Art Through Process Michael Bagalman - VP, Business Intelligence & Data Science, STARZ Sonya Sklaroff - Associate Professor, Parsons School of Design
What if a scientist and an artist had to complete an objective within 30 minutes? How would each approach the work? What would be distinct differences? What might be surprising similarities? We’ll find out. A data scientist writes an algorithm while an artist paints a piece. Join this session to gain lessons learned in working with data scientists and creatives. Providing an objective for the session to a scientist and an artist Quickly reviewing the process and method as explained by a data scientist Realizing a creative method as explained by an artist Seeing each objective come to fruition and discussing lessons learned
2:30PM - 2:45PM Unleash Innovation in 6 Weeks: More Doing, Less Talking Tucker Fort - Partner, Smart Design Ryan Fleming - Senior Director of Innovation, Central Garden and Pet
Tired of innovation roadblocks? Traditional timelines can stall progress. Learn how Smart Design and Central Garden & Pet slashed front end innovation cycles from 12 weeks to 6 without sacrificing internal momentum or infusing the voice of the consumer. This fast-paced, 15-minute talk dives into best practices for: Rapidly identifying opportunities: Crowdsource insights & gather inspiration from competitors and analogous markets. Streamlined strategy integration: Combine user experience, branding, technology, and channel considerations for efficient concept generation. Agile user research: Utilize mobile platforms to gather user needs and co-create solutions across diverse demographics – in days. High-impact workshops: Facilitate focused, half-day sessions to build cross-functional buy-in and momentum. Building a winning pipeline: Prioritize ideas based on business readiness, time, complexity, and risk. Visually impactful concepts: Generate beautiful, clear concept and prototypes for powerful internal and external communication.
Leave with actionable strategies to:
Break through innovation bottlenecks. Drive faster time-to-market. Fuel creativity and team alignment.
FEI 2024 & Key Innovation Perspectives - Day 1
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