Day 1: Monday, June 10, 2024
11:30AM - 12:00PM Supercharging Innovation Discovery with AI Miranda Helmer - Vice President, Innovation Discovery, The Clorox Co. Oksana Sobal - Sn. Dir, Insights Lead, The Clorox Co.
As part of its journey to become more consumer-obsessed, leaner and faster, The Clorox Company reinvented its approach to Innovation Discovery with AI and people at the center. Join Miranda Helmer, VP of Innovation, and Oksana Sobol, Head of Insights, to learn how the company leveraged cutting-edge data and technology to reduce cycle time by 70% while getting more and bigger ideas. Understanding the pre-AI-infused innovation discovery process Identifying where AI comes in based on a thorough an understanding of the people/process/ technology interworkings Implementing and realizing how the discovery process runs now Discovering what we anticipate moving forward
1:00PM - 1:30PM From Innovation Strategy To Enterprise Transformation Ophelia Chiu - Vice President, Strategic Innovation, Memorial Sloan Kettering Cancer Center
Memorial Sloan Kettering has had an internal innovation team for over a decade. This session aims to share how we are maturing our innovation capability to support enterprise transformation.
Come learn about: The basic foundations of applying human centered design within a complex organization Supporting innovation across the organizational ecosystem Fostering & cultivating innovation culture
1:30PM - 2:00PM Self-Disruption: Balancing Short Term Gain With Long Term Meaningful Value Laima Widmer - VP, Market Research, Suzy Alex Forman, Manager, Consumer Insights, Keurig Dr. Pepper Innovation doesn’t happen in a silo, and a great product or idea can only go so far on its own. Tapping into the pulse of your consumer is key to taking your innovation from concept to product. Join Suzy and a major brand as they discuss how to use consumer insights to fuel their innovation research. At this session, you’ll learn:
How a major brand approaches innovation research When to use mixed methodology in research studies Tips and tricks for your own research
FEI 2024 & Key Innovation Perspectives - Day 1
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