10:30AM - 11:00AM Business Transformation in a World of Technological Blast: Design Thinking, Systems thinking, Change Management & Strategy & Transformation Breakout Sessions
Cultural Evolution To Drive Growth Christian Saclier - VP Design Innovation, PepsiCo
Within PepsiCo, our brands serve as cultural touchstones, shaping lifestyles and preferences. Adapting our core portfolio and refining brands isn’t just about staying relevant; it’s a necessity in a dynamic marketplace where consumer tastes evolve rapidly. Delve into the imperative to embrace change, exploring how Design Thinking and Systems thinking can revitalize our offerings, while emphasizing the artful fusion of Branding with Innovation to meet the evolving demands of our audience. Additionally, take away how integrating new technologies isn’t just about efficiency, but about enabling meaningful collaboration in a workplace transformed by AI, ensuring our brands remain at the forefront of consumer consciousness. Ensuring a dual and continual focus on brand leadership and business transformation as levers of business growth Unpacking the difference between systemic thinking and design thinking Adopting new technologies in the way that people actually collaborate Examining cultural needs by breaking down silos and getting the interdisciplinary business units, departments and teams to work together Ensuring the organization is all ‘signing from the same hymn sheet’ - continually evolving the organizational approach to design thinking 11:00AM - 11:30PM Agile Insights Unleashed: AI and Anthropology Transform Buzz into Reality Cheryl Auger - Senior Director of Research, Predictive Anthropology, Lux Research ‘Agile research’ has become a prominent buzzword, signaling a shift towards more dynamic and iterative methodologies in market research. However, achieving true agility involves bridging the gap between the acclaim of the concept and its practical application. This session explores the pivotal role of the synergy between Artificial Intelligence (AI) and in-depth anthropological research in actualizing genuine agile research. We argue that this unique combination not only propels research methodologies forward but also deeply understands and navigates the complexities of human behavior and societal trends. Our session will: Demonstrate the transformative impact of AI and anthropological insights working in tandem to redefine research agility. Present case studies and practical examples where this integration has successfully translated insights into actionable strategies, showcasing AI’s role in enhancing the scope of anthropological exploration. Emphasize the importance of this confluence for scaling agile research methodologies, adept at addressing the intricacies of today’s global landscape.
Day 1 - FEI 2024 & Key Innovation Perspectives
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