FEI 2024 & Key Innovation Perspectives - OPEN

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Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Waltham, Massachusetts. Founded in 1989 by Professor John Hauser of the MIT Sloan School of Management, AMS remains true to its academic roots. It specializes in providing market research, consulting and expert insight in two distinct practice areas: Insights for Innovation and Litigation Support. Our Insights for Innovation practice has been dedicated to helping product developers, quality managers, customer experience professionals and executives use customer insights to develop better products and services. Our team is experienced in difficult markets with complex value chains and sophisticated customers, as well as in broad consumer markets with extensive segments and usage occasions. Visit us here.

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It’s a great day for discovering why. We love what we do. A globally diverse team, we leverage our different experiences for Problem-solving – Data – Insights… It’s in our DNA. Yes, some of the team came by our marketing research skills quite intentionally. While others, like many reading this, fell into this industry remarkably while on another path. Together in our partnership, we are tenacious and resourceful problem solvers who seek to improve outcomes. Visit us here.

FEI 2024 & Key Innovation Perspectives

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