5 MEDIA INSIGHTS
SPEND & TRENDS REPORT
What title do you hold at your organization?
How many years of experience do you have in an insights function?
Which region does your organization operate in?
Our Media Insights community is extremely senior-level with nearly every respondent being Director-level or above. So the fact that over two thirds of folks having over 15 years of experience is no surprise. Over half of the group is from organizations with over 1,000 employees. The group looks to be mostly based in the US with a Global remit. More than half of our Media Insights community self-professes that Audience Insights, Consumer Insights, Content Research, Media Insights, Research Strategy and Audience Measurement is part of their job function.
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