37 MEDIA INSIGHTS
SPEND & TRENDS REPORT
“We’re in a business that nothing is static, nothing is stagnant. It is constantly changing and even when you think ‘I got it, I’m there. I’ve done it,’ No, you haven’t. Because there’s always the next thing.
We’re adapting, forging ahead and getting things accomplished differently. Once upon a time there were three broadcast networks and nothing else. A hit show on a broadcast network, got a 30 share of the audience. Today, how do you even determine what is a hit or a miss? There are so many different ways to look at things and crunch numbers. Folks in the space should be applauded for simply keeping up. I’ve got one thought on the Metaverse. Again, not that long ago, there were maybe a dozen meter markets. Then there were 15, then 20, then 30. Then there was live plus same day. Then there was live plus three day. Then there was live plus seven day. And it goes on and on and on and on and on. So you have to constantly look ahead. We’re in a business that nothing is static, nothing is stagnant. It is constantly changing and even when you think ‘I got it, I’m
there. I’ve done it,’ No, you haven’t. Because there’s always the next thing.
And one thought on measurement. The issue with the business right now is particularly with streaming. We don’t know who’s watching. We don’t have data to support anything outside of the linear platform and the linear platform is dropping dramatically. With more and more AVOD offerings, we’ll have ads and you know, they’re going to have to start showing who’s actually watching.
Marc Berman Founder, Editor-in-Chief, Programming Insider
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