3 MEDIA INSIGHTS
SPEND & TRENDS REPORT
04 06 08 10 12 14 16 18 20 22 24 26 28 32 30 36 38 40
The Media Insights Community
State Of The Affairs
Owning the Narrative Radha Subramanyam, CBS Corporation
Marketing/Campaigns
Silver Linings & Green Shoots James Petretti, Sony Pictures
Legacy Players, Start-up Infrastructure, Dynamic Economy Liz Huszarik, WarnerMedia
Measurement
Perfectly Cromulent Michael Capretta, WarnerMedia
Budget/Spend
Stability In Disruptive Times Scott McDonald, Advertising Research Foundation
Contractors/Outside Vendors
Facing Facts by Theresa Pepe
Data
Monetization & Collaboration Marija Masalskis, Omdia
Tools
The Past is Prologue by Marc Berman
Talent
Thank You’s
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