21 MEDIA INSIGHTS
SPEND & TRENDS REPORT
Will the economy have any impact on your 2023 budget?
Do you forecast an increase, stable, or decrease in budget for the year?
Do you forecast an increase, stable, or decrease in budget for head count?
We shared these results with key industry folks while preparing the report. The budget numbers may need to be taken into account as there were a fair number of folks in the community who said that $100M goes to Nielsen alone. That said, there was near universal agreement that “only” 56% having a pessimistic economic outlook was actually a positive! Roughly the same percentage of folks were able to ‘remain the same’ with budget now and plan to ‘remain the same’ moving forward- also a positive. The delta between decreasing in budget and decrease in headcount- also a positive. These are difficult and uncertain times, but these particular results seem to showcase a light at the end of the tunnel.
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