19 MEDIA INSIGHTS
SPEND & TRENDS REPORT
“There should always be a healthy amount of solution turnover every year. That’s why we travel to San Diego once a year for Media Insights & Engagement, so that we’re talking to new people and hearing about new things.”
I think it’s good to see that overall we’re an optimistic bunch. We’re not too pessimistic about the economy. People clearly feel that they are supported and valued by the leadership of their organizations. That’s a good sign that leadership understands the value of research.
And as always, everyone is finding ways to become more efficient in in the work they do. It’s good to see that there is an attempt to protect in-house talent . The last resort is cutting people. It’s what you don’t want to do. The information around new partners is positive. There should always be a healthy amount of solution turnover every year. That’s why we travel to San Diego once a year for Media Insights & Engagement, so that we’re talking to new people and hearing about new research. Part of our job is to find out what’s new and what’s next. It’s on us to be doing that no matter the economy. Regarding measurement , there likely won’t be a single solution, but more likely a of host metrics outside of Nielsen that advertisers will trust.
Michael Capretta VP Global Research, Insight and Analytics, WarnerMedia
Powered by FlippingBook