17 MEDIA INSIGHTS
SPEND & TRENDS REPORT
What actions should be taken in regards to independent measurement and attribution to ensure understanding of the value of advertising impressions?
And so, the community unanimously feels that independent measurement is important. The issue is making that feeling an actuality. This is not a new feeling. The need perhaps is more acute. The infrastructure, perhaps not as functional as it has been in the past. There are good suggestions being made in this report, which have been made many times before. The industry has consensus as well as the knowledge of what actions need to be taken. The next step is activating that construct.
Powered by FlippingBook