11 MEDIA INSIGHTS
SPEND & TRENDS REPORT
What are your thoughts on newer entrants such as Web3/Metaverse?
Survey respondents shared that at this moment in time, Platform is driving campaign planning decisions. We now evolve from the SVOD launchpad to a new S/A VOD / FAST reality. And so, when discussing future campaign planning, Content comes a close and interesting second place. The spectrum of focus for the community seems to bracket between linear and streaming and not extend to Web 3/ Metaverse. Overhyped/Wait and see/Takes time/Interested/Optimistic are all on the spectrum of “I’m not focused on that right now.”
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