Streamlined client experiences Onboarding and offboarding workflows are getting a major upgrade. We saw professionals using platforms to guide clients through every phase of the planning journey—delivering personalized welcome materials, easy-to-navigate portals, and thoughtful post-event wrap-ups. These improved processes not only save time but also deliver a true one-of-a-kind white glove experience that clients rave about, setting you up for more repeat business. Sustainability is taking center stage The next generation of clients is setting new expectations, and
they have been crystal clear in one thing: they want events that are meaningful, environmentally conscious, and aligned with modern values. Lean into sustainability with your fellow vendor teams and think about how you can play a big role in helping rise to the occasion. Whether it’s reducing paper waste, streamlining logistics to lower emissions, or leveraging digital tools, clients want to see your efforts and will support you wholeheartedly if they believe
caterers, venues, florists, photographers, and all other creatives who are shaping what’s next. Here’s to working smarter, serving better, and building an events industry we can all be proud of. Katie Mast is the Director of Community at Rock Paper Coin and a highly respected leader in the wedding, event, and creative industries. She has worked with renowned brands such as HoneyBook, The Rising Tide Society, Aisle Planner, and Dreamworks Animation. Having spent almost a decade as a business owner of a destination wedding and event planning company, Katie now dedicates her time working with companies to help them grow and develop their genuine communities, promote ongoing education and diversity, and build strong and healthy brand partnerships.
your intentions are true. What we saw at this year’s
Catersource + The Special Event conference wasn’t just innovation; it was thoughtful and purposeful, which is exactly the direction the industry is taking and what clients are looking for in pros. As the industry evolves, we’re proud here at Rock Paper Coin to stand alongside the planners,
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SPECIAL EVENTS SPRING 2025
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