GENYOUth 2024 Annual Report Digizine

2024 ANNUAL REPORT

GENYOUth’s 2024 Annual Report

MESSAGE FROM LEADERSHIP

For over a decade, America’s dairy farmers and the NFL have been foundational partners of GENYOUth, demonstrating the power of collective action to improve youth wellness. Their continued support has driven meaningful progress and inspired many others to join our mission. This annual report highlights our achievements, and the collective impact we are making together to ensure children are well-nourished and physically active to be their best selves. Because of the invaluable engagement of GENYOUth’s partners and supporters, we are continuing to make great strides—expanding school meal and physical activity access, providing essential equipment, and uplifting youth voice in programs that foster healthier lifestyles. As the well-being of youth faces continued challenge, GENYOUth’s work is more critical than ever. One in five U.S. children faces food insecurity, and diet-related chronic diseases are rising. Most fall short of nutrition recommendations for whole grains, dairy, fruits, and vegetables, leading to low intake of key nutrients like calcium, Vitamin D, fiber, potassium, and iron. At the same time, fewer than 1 in 4 children get enough daily physical activity, with girls at even greater risk. Closing these gaps is essential to their health, well- being, and academic success. At GENYOUth, in our continued partnership with the public and private sectors, we are committed to closing these gaps through: • Expanding access to nutrient-rich foods—dairy, fruits, vegetables, and whole grains—to help bridge critical nutrient gaps. • Boosting school meal participation, especially breakfast programs. • Modernizing nutrition education. • Increasing physical activity opportunities. • Inspiring lifelong healthy habits. Thank you for your dedication and for taking the time to review our many advancements and key initiatives in 2024. Together, we are shaping a healthier future for the next generation.

Barbara O’Brien GENYOUth Board Chair

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Ann Marie Krautheim, MA, RD, LD GENYOUth CEO

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Barbara O’Brien GENYOUth Board Chair

Ann Marie Krautheim, MA, RD, LD GENYOUth CEO

www.GENYOUthnow.org

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TABLE OF CONTENTS

GENYOUth Board of Directors Our Mission Impact Youth Engagement Moments that Make a Difference Media & Recognition Featured Partners in Purpose Child Health and Wellness Advisory Council Recognizing Our Champions Our Team

04 06 08 14 18 20 22 23 24 26 28 30

2024 Financials Our Aspirations

GENYOUth’s 2024 Annual Report

BOARD OF DIRECTORS

Ann Marie Krautheim, MA, RD, LD CEO, GENYOUth

Roger Goodell Commissioner, NFL

Barbara O’Brien President & CEO, Dairy Management Inc.; President & CEO, Innovation Center for U.S. Dairy; GENYOUth Board Chair

Nancy Dalton Director, Amazon Access

Audrey Donahoe Chair, National Dairy Council

Douglas Fry President of Subway, North America

Donna S. Martin, EdS, RDN, SNS, FAND Leading School Nutrition Authority Past President, Academy of Nutrition and Dietetics

Steve Nelson President, Aetna

DJ Paoni Chief Executive Officer, Certinia

GENYOUth’s 2024 Annual Report

LEARN MORE ABOUT OUR BOARD OF DIRECTORS HERE

Chelsey Antony Senior Business Counsel, NFL Players Association

David M. Bersoff, PhD Head of Research, Edelman Trust Institute

James “JB” Brown Host, “The NFL Today” on CBS; Special Correspondent, CBS News

Carla Hall Chef, Author, Television Personality

Anna Isaacson Senior Vice President for Social Responsibility, NFL

Joe Jordan Chief Operating Officer and President, Domino’s U.S.

Kyle Rudolph Notre Dame and NFL Alumni Co-Founder, Alltroo

David Satcher, MD Emeritus 16th U.S. Surgeon General

Selwyn Vickers, MD President and CEO, Memorial Sloan Kettering Cancer Center

GENYOUth’s 2024 Annual Report

OUR MISSION

We help schoolchildren thrive by living well-nourished and physically active lives.

GENYOUth’s 2024 Annual Report

TACKLING NUTRITION AND PHYSICAL ACTIVITY GAPS

What We Know

1 in 5 U.S. children live in food insecurity. Most young people fall short of nutrition recommendations for dairy, fruit, vegetables and whole grains. Access to nutrient- rich foods must be prioritized. Children face critical nutrition deficiencies.

There is a crisis in physical activity.

Schools are a proven solution.

Uniquely positioned to address these gaps . 55M Students, 180 days/year. School setting: Equitable access to healthy meals, safe places to play and learn.

Fewer than 1 in 4 U.S. children meet daily activity guidelines. U.S. earns a D- . Nearly 60% of kids lack daily PE, with lifelong consequences.

GENYOUth’s 2024 Annual Report

GENYOUTH’S 2024 IMPACT

Youth

3M 148M 2.5M Youth having greater access to school meals or physical activity Access to meals Access to physical activity

Community

64% Schools in underserved communities

5,405 School communities supported nationwide

GENYOUth’s 2024 Annual Report

NUTRITION GRANTS IN ACTION

IN 2024

$2 MILLION in Grants

1,000 Schools

550,000 Students

School-Meal Opportunities 148 MILLION

GENYOUth’s 2024 Annual Report

The equipment grants provided in GENYOUth’s Super School Meals initiative – including Grab and Go mobile meal carts, milk coolers, smoothie stations, and more – have proven to increase access points for school meals and boost participation by up to 58%. These critical, innovative resources help overcome the barriers to nutrition, including lack of time, accessibility, and stigma. 58% Participation Boost Up to

GENYOUth’s 2024 Annual Report

INCREASING OPPORTUNITIES FOR PHYSICAL ACTIVITY

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NFL FLAG-In-School NFL FLAG-In-School builds a foundation of healthy, lifelong physical activity in a non-competitive, character-building, and inclusive environment—making the game accessible to all students. In 2024, 4,600 school and community based organizations received the program. “I really like the FLAG-In-School middle school lessons. I like how it shows the kids doing the drills as well as showing a diagram of what the feet should be doing. I also think that the 101 nutrition tips are very helpful to share with students. Some we have done already but there are a few new ones I would like to incorporate in my classes.” ~PE Teacher, NY

4,600 Equipment Grants

GENYOUth’s 2024 Annual Report

Every single public school in the state of Nevada is playing NFL FLAG-In-School.

“Flag football has become a huge sport at our school and around our community. I coached a 5th grade co-ed team this spring and we competed against other elementary schools in the district and the kids absolutely loved it. Our students also play daily at recess and we do a few two- week flag football units in PE. The girls’ interest in flag football has been the coolest to see, we have more then tripled our female participation. Flag football is a great sport and I love teaching it in PE and coaching it outside of school hours as well.” ~PE Teacher, WA

Crafted to combat the steep decline in girls’ involvement in physical activity at age 13, this program addresses how developing healthy habits around physical activity, nutrition, sleep, and social media education can boost confidence and social engagement. Root4All in Nevada In February 2024, GENYOUth and Dove partnered to host a star studded event in Las Vegas - bringing together Venus Williams, Steve Young and Ciara to #KeepHerConfident by building body confidence for girls in sports. As a result of the partnership, all 60 middle schools in Clark County were awarded Root4All kits.

LEARN MORE HERE

GENYOUth’s 2024 Annual Report

NATIONAL YOUTH COUNCIL: VOICES OF CHANGE

Cindy 11 Grade, Illinois

“If it’s about us, don’t do it without us.” GENYOUth’s National Youth Council elevates and empowers youth as champions on timely health and wellness topics, while giving youth voice a platform for leadership in schools and local communities, and nationally with our partners and programs.

Amelia 12th Grade, Maine

Jade 11th Grade, California

Malhar 12th Grade, Florida

GENYOUth’s 2024 Annual Report

LEARN MORE ABOUT OUR NATIONAL YOUTH COUNCIL HERE

Ani’yah 9th Grade, Georgia

Aidan 11th Grade, Colorado

Cameron 10th Grade, Texas

Gabriel 11th Grade, Louisiana

Harmony 11th Grade, Nevada

Ellise 9th Grade, Idaho

Jack 10th Grade, California

Kyra 10th Grade, Virginia

Lauren 12th Grade, Florida

Kenzie 12th Grade, Georgia

Madison 12th Grade, Maine

Raquel 9th Grade, California

Riley 10th Grade, Florida

Malinah 12th Grade, Arizona

Suraj 11th Grade, California

GENYOUth’s 2024 Annual Report

YOUTH INSIGHTS AND ENGAGEMENT

Leading Youth Insights on Physical Activity and Nutrition in Schools

FALL 2024

SPRING 2024

GENYOUth is the premier thought leader on youth perspectives in school-based physical activity and nutrition. Our Youth Insights research surveys a nationally representative sample of students (ages 13-18), uncovering critical issues affecting today’s youth.

CLICK THE REPORTS TO LEARN MORE!

Key Findings from the 2024 Survey 85% of youth face barriers to meeting national physical activity guidelines, citing lack of energy, time, and interest. School-based PE is the top source of physical activity, but improvements are needed to foster a judgment-free, supportive environment. Skipping meals, including breakfast , is common among high school students, impacting both physical activity and academic focus.

Implications for Schools and Stakeholders

GENYOUth shares these insights with key stakeholders, including USDA’s Healthy Meal Summit and the President’s Council on Sports Fitness and Nutrition, elevating youth perspectives on a national scale.

Equitable access to school meals and physical activity is essential for student health and academic success. Beyond access , creating enjoyable, relevant, and stigma-free experiences is key to participation. Engaging students directly ensures programs in both cafeterias and gymnasiums meet their needs.

GENYOUth’s 2024 Annual Report

THOUGHT LEADERSHIP IN ACTION

Youth voice and perspective are always at the center of the conversation. Through involvement in industry conferences, awards & recognition programs, partnerships with key health & wellness partners and stakeholders, Insights Reports, and media op-eds, GENYOUth elevates its mission, and works to drive the national discussion around critical issues concerning student health & well-being.

GENYOUth’s 2024 Annual Report

MOMENTS THAT MAKE A DIFFERENCE

A wide variety of nutrition and physical activity- focused events and activations year-round, including the spectacular Taste of the NFL at the Super Bowl, provide visibility for the mission, and drive impact.

LOWER LEFT: GENYOUth Board of Directors Member James “JB” Brown puts his best foot forward to support GENYOUth through My Cause, My Cleats, an annual NFL campaign with custom cleats that supports charitable causes.

ABOVE: GENYOUth Board of Directors Member and NFL Commissioner Roger Goodell joined GENYOUth CEO, Ann Marie Krautheim, Schreiber Foods CEO Ron Dunford, and Green Bay Packers president, Mark Murphy to announce the first-ever Taste of the Draft to help end student hunger in Wisconsin.

GENYOUth’s 2024 Annual Report

RIGHT: Taste of the NFL is the NFL’s largest philanthropic event held during Super Bowl weekend to support GENYOUth’s efforts to end student hunger.

LEFT: Each year GENYOUth hosts a convening of its National Youth Council members. GENYOUth Board of Directors Member Joe Jordan is pictured meeting with Youth Council members and engaging them in dynamic dialogues about youth health and wellness.

GENYOUth’s 2024 Annual Report

OUR WORK IN ACTION

Media and Recognition

The President’s Council Community Leadership Award celebrates leaders who are building more vibrant and thriving communities through sports, physical activity, fitness and nutrition-related programs.

LEARN MORE HERE

GENYOUth’s 2024 Annual Report

Fueling Futures: How schools are helping end student hunger ALBUQUERQUE JOURNAL

ORLANDO SENTINEL

Commentary: America’s Youth Have Spoken — They Want More Physical Activity in School

READ HERE

NUTRITION INSIGHT

PHILLY VOICE

New GENYOUth survey finds most US citizens see child nutrition security as a national priority

Nurturing the next generation: A collective pursuit of nutrition equity

READ HERE

Super Bowl ticket giveaway part of flag football fundraiser for Michigan schools DETROIT FREE PRESS

How GENYOUth is Helping Fight Student Hunger in America’s Schools FOOD & BEVERAGE MAGAZINE

READ HERE

GENYOUth’s 2024 Annual Report

FEATURED PARTNERS IN PURPOSE

FOUNDING PARTNERS:

LEARN MORE ABOUT OUR PARTNERS IN PURPOSE

GENYOUth’s 2024 Annual Report

CHILD HEALTH AND WELLNESS ADVISORY COUNCIL

GENYOUth’s 2024 Annual Report

RECOGNIZING OUR CHAMPIONS: DONORS, PARTNERS, AND SUPPORTERS

GENYOUth’s success is built on the generosity and dedication of our donors, partners, and supporters.

Dairy Farmers Your unwavering commitment to nourishing youth has been instrumental in providing resources that empower schools to bridge nutrition gaps. Thanks to your partnership, we continue to help children thrive through access to wholesome dairy products and nutrition education.

The NFL As a vital partner, the NFL has helped GENYOUth bring active, healthy lifestyles to millions of students through the NFL FLAG-In-School program, FitnessGram collaboration, and other impactful initiatives. Together, we are shaping the next generation of youth wellness.

GENYOUth’s 2024 Annual Report

School Nutrition Professionals

Your frontline dedication to our nation’s youth is unparalleled. From implementing innovative menus to fostering healthy habits in cafeterias, your leadership ensures the success of our shared mission to create healthier school communities.

Physical Education Teachers GENYOUth’s work would not be possible without the passion and dedication of P.E. teachers across the country. Your leadership brings our mission to life by increasing equitable access to physical activity and helping shape healthier, more active futures for our kids. We’re deeply grateful for the energy and commitment you bring to this work every day. Together, we are creating a healthier future for millions of students.

Thank you for your commitment to youth and your invaluable role in driving our mission forward.

GENYOUth’s 2024 Annual Report

OUR TEAM

The team that’s making a difference.

Ann Marie Krautheim, MA, RD, LD Chief Executive Officer

Karen Kafer, RDN Chief Wellness Officer

Kelianne Johnson Director of Marketing & Development

GENYOUth’s 2024 Annual Report

LEARN MORE ABOUT OUR TEAM HERE

Quinton Baily, CPA, MBA Chief Financial Officer

Mark Block Chief Operating Officer

Lisa Travatello Chief Marketing Officer

Eric Slutsky Vice President, Integrated Communications

Caragh Scozzari Director, Programs and Partnerships

Lauren Izzo Vice President, Programs

Olivia Forman Project Manager

Marzena Frackiel Accounting Manager

GENYOUth’s 2024 Annual Report

FINANCE OVERVIEW: TRANSPARENCY & ACCOUNTABILITY

Snapshot of 2024 Financials

Contribution History $192.0 Million

In-Kind Contributions

26% $49.3M

74% $142.7M

Cash Contributions

GENYOUth’s 2024 Annual Report

2024 Contributions $10.9 Million

In-Kind Contributions

1% $0.1M

99% $10.8M

Cash Contributions

2024 Contribution Utilization $8.6 Million

26% $2.2M

Fundraising

51% $4.4M

19% $1.6M

G & A

5% $0.4M

Program Development & Activation Programs & Grants

GENYOUth’s 2024 Annual Report

OUR ASPIRATIONS

What We Strive For

The nutrition and physical activity gap among youth is a national priority.

Growth in school meal and physical activity participation.

School meal and physical education programs are supported for relevance and lasting impact.

GENYOUth’s 2024 Annual Report

What We Will Do

Convene.

Catalyze.

Communicate.

GENYOUth’s 2024 Annual Report

info@GENYOUthnow.org • www.GENYOUthnow.org

GENYOUth’s 2024 Annual Report

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