All Things Insights | All Things Innovation
4 VIDEO STRATEGY CASE STUDIES FOR KEMA & REVENUE SETH ADLER • Head of IMI Innovation & Intelligence, Informa
OVERVIEW
CONTENTS Slingshot Content
4
Specific Content, Specific Leads
6
Programmatic Content Session Content Into Weekly Content
8
Brochure Content Video to Justify Paid Tickets
9
Event Track / Session Content Configuring Content For KEMA
SLINGSHOT CONTENT
DEEP DIVE SLINGSHOT CONTENT
PROGRAMMATIC CONTENT
PROGRAMMATIC CONTENT DEEP DIVE
BROCHURE CONTENT DEEP DIVE
EVENT TRACK / SESSION CONTENT DEEP DIVE
CONVERSATION STARTER
BROCHURE CONTENT
KEMA
VIDEO STRATEGY CASE STUDIES
DATA
OMNICHANNEL
OFFLINE/ONLINE INTEGRATION
CONTINUING CONVERSATION
SLINGSHOT CONTENT
BOLSTERING DATA
SETH ADLER Head of IMI Innovation & Intelligence, Informa
SPONSORSHIP SALE LEADS
REVENUE
GROWING DATA
INFORMING COMMUNITY
PROGRAMMATIC CONTENT
PAID DELEGATES GROWING COMMUNITY
EVENT TRACK/ SESSION CONTENT
JUSTIFYING PAID TICKETS
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