JUSTIN COATES HEAD OF GLOBAL MARKET RESEARCH & CONSUMER INSIGHTS, Eastman Chemical Company
“Doing more with less will be real. Sustainability is still a durable trend. How do you get consumers to purchase sustainable products? How do you get price parity? How do you continue to message? That’s why you need insights professionals to help our companies navigate these uncertain times.”
INSIGHTS & INNOVATION OUTLOOK H1 2024 9
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