SHERYL CONNELLY GLOBAL CONSUMER TRENDS EXPERT & FORMER CHIEF FUTURIST, Ford Motor Company
“The outlook for 2024 is not strong. Consumers have been living with anxiety, concern and disruption. Look at the geopolitical events, the economic instability, and a very difficult presidential campaign here in the U.S. Now that we can see that, we can see past that. We can do things to make our organization resilient. When people feel that sort of vulnerability, what they really want is trust.”
24 INSIGHTS & INNOVATION OUTLOOK H1 2024
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