ELIZABETH OATES VICE PRESIDENT, CONSUMER INSIGHTS, Ulta Beauty
“What do consumers need? Looking into the future is like if we’re all driving a car, to use an analogy. We have ways to look out at what’s around us. One of those is the rearview mirror. That tells us where we’ve been and how we’ve gotten here. But the other lens that we have is the windshield. And that’s going to help us understand where we’re going, what’s ahead, and how we navigate.”
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