MAX WARTEL DIRECTOR OF CONSUMER INSIGHTS, Fandom
“AI tools are going to be a huge part of the UGC space. What we choose to call AI is highly variable. We have a chance to stake a flag. That’s something that both we and other organizations need to do this year. How does that define how we want to approach it in terms of the types of tools we create? You would expect very different things from an assistant versus an AI or a bot.”
16 INSIGHTS & INNOVATION OUTLOOK H1 2024
Powered by FlippingBook