KAREN KRAFT ASSOCIATE DIRECTOR, CONSUMER INSIGHTS & ANALYTICS, Johnsonville
“We have some foundational research on our brands coming up. A lot of my next year is going to be about the brand and getting our voice back, with a new campaign and all the research associated with it. For us, 2024 is about foundation. Things are going to turn the corner, so it’ll start feeling better for a lot of people.”
INSIGHTS & INNOVATION OUTLOOK H1 2024 15
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