OKSANA SOBOL SENIOR DIRECTOR, INSIGHTS LEAD, The Clorox Co.
“The next year will be when we actually put technology to work in a bigger way. We will be moving through this experimentation phase and we will start scaling the things that work. We will start building insights stacks and scale systems and integrating the technology in a more informed way. Both the consumer forces and us reconstructing new ways of working will lead to
more innovation, bigger innovation, more breakthrough innovation ideas coming to market.”
INSIGHTS & INNOVATION OUTLOOK H1 2024 11
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