TECHNOLOGY
ILLUSTRATION BY MIDJOURNEY/NICO HEINS
W hen it comes to restaurant delivery apps these days, Americans essentially have three choices: DoorDash, Uber Eats or Grubhub. These three companies dominate the U.S. third-party delivery market, accounting for virtually 100% of sales in March, according to data from Bloomberg Second Measure. DoorDash and Uber Eats owned the bulk of that at 67% and 23%, respectively. Customers tend to stick to one of the apps rather than jump around. According to a survey by researcher Intouch Insight, 31% of consumers stay loyal to a single app, 50% usually use the same app, and 19% switch between apps. So, if a consumer (or a restaurant) is going to use just one delivery app, which one should it be? Intouch Insight conducted a secret shopper study in which consumers placed 600 delivery orders split evenly across DoorDash, Uber Eats and Grubhub.* The shoppers then rated their experience based on speed, accuracy and other variables. The results show a clear winner among the three. Read on to see which app came out on top. SPEED DoorDash was the fastest delivery provider by a wide margin. The average DoorDash delivery took 26 minutes and 24 seconds. That compared to 35 minutes and 49 seconds for WHICH RESTAURANT DELIVERY APP IS BEST? CONSUMERS WEIGH IN SECRET SHOPPERS ASSESSED DOORDASH, UBER EATS AND GRUBHUB ON SPEED, ACCURACY AND MORE. THE RESULTS SHOW A CLEAR WINNER. BY JOE GUSZKOWSKI
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RESTAURANT BUSINESS OCTOBER 2024
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