WEAKNESSES
What are the biggest weaknesses within the Insights function in your organization? Choose up to 3.
Limited budget, time or resources will always be listed as a weakness- even in the best of times. And it’s not the best of times. Lack of control over activation of insights is listed as a weakness for two fifths of respondents - this is a ‘matching’ group with the 37% of folks to the left that list working across departments as a strength. We’re starting to see the have’s and have not’s take shape. There is a wide group in the community who are winning the influence game...and a fairly sizeable set who are not.
INSIGHTS SPEND & TRENDS REPORT 2023
7
Powered by FlippingBook