STRENGTHS
What are the biggest strengths within the Insights function in your organization? Choose up to 3.
Understanding consumers is, of course, table stakes for Insights disciplinarians- meaning that should be the absolute top strength. That said, respondents noted expanding influence on the business as the next top strength. The unique skillset that Insights professionals bring to the position is noted as a strength for two- fifths of the group. And working across departments is listed as a strength for just over a third of the group. Which makes sense when looking at the Weaknesses to the right.
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INSIGHTS SPEND & TRENDS REPORT 2023
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