where cuts are looked at because there’s no direct tie to the bottom or top line. As an insights community, we need to do a better job of quantifying our impact. I would guess my insight colleagues have budgets that are constantly tight and insights is probably a place that’s often on the chopping block because it’s not always thought of as revenue generating. Because to that point of being on the chopping block, no organization is saying I want less out of my insights and analytics organization. It’s not an expectation, but it felt like in the organization that there was more of a way you would start off your career on the supplier side. And then as you work with clients, you would move into more of a client side. You would have built that earlier in your career. And I’m sure that still happens a lot. But I can’t remember the last time we brought people in like that. That was sort of the expectation, you got to a certain point of expertise and then the client would want you to be part of their team. Do these results indicate that maybe more people are choosing earlier in their career? Perhaps.
Data quality is not a weakness or a strength, it’s just the cost of doing business. It’s expected now within the insights community. Insights is really being asked to be an influencer and driver of business decisions, which means data quality is expected now.
Tom Gould Director Constellation Brands
Respondents selected not a revenue generating function as a weakness . Insights is often a place
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