“The technology landscape is very dynamic right now and I’m optimistic that technology will have a positive impact on our industry.” takes a lot of time and effort. Sometimes agile tools can become a little bit of a crutch to understand the what, but not understand the why. Whatever great new tools we’ve got, we still have to balance it with actual human to human contact with our consumers. Technology is a big topic right now. Everyone’s wondering how generative AI is going to impact our industry. Is it an opportunity? Is it a threat? How do we leverage it to help us? The technology landscape is very dynamic right now and I’m optimistic that technology will have a positive impact on our industry.
help understand the why’s. When we partner together, the results are much more impactful. Even though most budgets aren’t increasing, agile tools enable us to do more research with the same amount of money, mainly by employing more DIY methods. It’s been a significant shift for us in a good way.
With technology and automation tools proliferating, sometimes it gets in the way of truly identifying an insight. It’s easy to understand what consumers are doing. But to really get deep and understand the why
Cory Lommel Director of Consumer Insights Cargill
INSIGHTS SPEND & TRENDS REPORT 2023
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