SPEND CHANGE
Did your Insights budget increase or decrease in H1 2023?
With 2023 being the year of uncertainty, it’s not surprising to see the majority of the group noting that budgets remain the same and will remain the same throughout the year. Where folks are spending is intriguing - the top spend area, far and away, is business and product development. Brand/image research is second and advertising research is third, based on the constant and continuing dynamic changes taking place in that world.
Do you plan to increase or decrease Insights budget for H2 2023?
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INSIGHTS SPEND & TRENDS REPORT 2023
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