Thinking about your plan in 2023 vs. two years ago, how has your research budget changed between new products/innovation and current products/opportunities? SPEND
72% of our community has at least $500K a year for Insights Technology and Services. While budgets have been cut, it does seem as though we’re now as streamlined as possible for the majority of respondents. That said, the feeling, at least in part, is ‘hold the line,’ on the current products. That said, one third of respondents are more focused on new products and opportunities now vs. two years ago.
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INSIGHTS SPEND & TRENDS REPORT 2023
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