Organizations understand that research plays a significant role in developing a new phase of the business, a new phase of understanding consumers . Despite the pandemic-related cuts to market research, insights have proven their value time and time again. Organizations have learned the lesson that research plays a significant role in developing new phases of their business and understanding their consumers. Let’s continue to embrace this value and showcase the impact we can make on our organizations.
were able to assist on revenue generating projects indirectly. You’re not going to have a direct ROI to the bottom line. But indirectly my insights helped marketing or product to execute on this strategy and it contributed to development. Talk to multiple business partners to see how they use your insights and collect that feedback and show your management that we can contribute. Respondents recognize the biggest opportunity for us is to help the enterprise to grow. But beyond that, we have the unique opportunity to predict the future and build business
or consumer forecasts based on our insights. By guiding our organization’s strategies and identifying new white space opportunities, we can contribute to our organization’s long-term growth and success. Those to me go hand in hand.
Michael Nevski Director, Global Insights Visa
INSIGHTS SPEND & TRENDS REPORT 2023
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