“Those who have taken this time as an opportunity have had a chance to grow. For everyone else, it’s time to catch up.”
at implementation and actionability. Structures are changing and they’re moving to more lean organizational structures. One or two people are making the decision for the advocacy of agility, and what’s happening in that is a lot of insights. People have lost their seat at the table when those decisions get made, but I play my business role and push for advocacy. It makes sense that a big opportunity is to guide enterprise strategy. We are looking at AI tools and it’s quite bold for insights folks because there is this conversation about AI replacing us and how do we feel about it. Now we’re at the forefront of saying this is a good tool. We are going to apply our human intelligence to it and that’s where the value comes. We are looking across tools and technology to make that happen. In terms of areas of focus , we’re in a new world. And the two years that we stayed still has expedited our rate of change. My discovery
so much transformation. In the last six months, we can see there has been a business and product development focus . The emphasis to win and to launch with accuracy has increased. The dynamism and competition you have in the market, it’s moved to a psychology where you want to do it right and you want to do it right the first time. Those who have taken this time as an opportunity have had a chance to grow. For everyone else, it’s time to catch up. Urgency is a great motivator. It’s not as complicated or overwhelming as one might think. It comes back to prioritization and keeping yourself wide open. There is an environment in which new things are coming up to aid us with agility. We just have to be able to make some of those leaps.
Shilpa Khanna Associate Director Transformational Growth Insights The Clorox Company
or product innovation timeline has moved from 18 months to three months. How am I going to go fast? There’s been
INSIGHTS SPEND & TRENDS REPORT 2023
15
Powered by FlippingBook