THREATS
What are the biggest threats to the Insights function? Choose up to 3.
Data overload is listed as the biggest threat
to the Insights discipline. Getting the right data to the right stakeholder at the right time in the right circumstance is a must. Compromising quality over speed coupled with the function chasing shiny new objects vs. being the voice of the customer is the push and pull of keeping pace with the speed of business.
INSIGHTS SPEND & TRENDS REPORT 2023
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