Infusing the latest & greatest into your events Once you know which trends you want to try, it’s important to move forward mindfully. The first step is to see what will align with your client’s goals and the purpose of the event. “Before adding any trend, make sure it supports the client’s objectives and enhances the overall guest experience,” says Green. “If it feels out of place or forced, it will not resonate.” While it might be tempting to throw in every trendy element you’ve seen recently, everywhere you can fit it, it’s best to use a light touch. “A trend does not have to overwhelm the entire event to make an impact. Often, a few well- placed trendy details can create a fresh, memorable feel without overwhelming the experience,” says Green. Watson agrees: “Think accent pieces, not center stage.” For example, instead of using the Color of the Year as a major theme, try sprinkling it throughout the event in subtle ways, like in nametags, party favors, or small floral pieces. Unless you want your event to be rooted in an exact moment of time, it can be helpful to blend trends with timeless elements, notes Green. “Pairing trends with classic, proven elements keeps the event feeling sophisticated and ensures it will still look and feel great when people look back on it over the years.” Watson recommends focusing on quality, too, so that even trendy, novel elements feel elevated and well-thought out. She also encourages staying flexible to wherever creativity flows. “Sometimes a trend can spark a more personal, original idea that’s even better.”
COJ Events seamlessly incorporates the Mocha Mousse Color of the Year with subtle shades of brown in a tablescape. Photo courtesy Matthew David Studio
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SPECIAL EVENTS SUMMER 2025
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