CREATE 2024 Insider

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FOUNDERS FORUM Founders of Cooper’s Hawk, Bluestone Lane, and Cameron Mitchell Restaurants recount their growth journeys 12

Contents

OPERATOR SPOTLIGHT Hear from executives at Walk-On’s, IHOP, City Barbecue, and more

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BEHIND THE SCENES Exclusive photos from CREATE 2024

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LEADERSHIP CEO Conversations: Top branding lessons from leaders at Swig, El Pollo Loco and more INDUSTRY INSIGHTS Coca-Cola Collective: Helping emerging brands innovate and grow BRAND ICON Texas Roadhouse thrives on ‘rowdy enthusiasm’ IDEAS & INNOVATION The economy, Chili’s marketing, and the future of salad explained in Ted- style talks

KEYNOTE From cupcakes to pizza: Sprinkles founder Candace Nelson on her next act HOT CONCEPTS 5 rising brands share the secrets of their success DATA & INSIGHTS How to navigate low consumer confidence without overusing discounts

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INVESTMENT SUMMIT How to attract investors to your restaurant concepts

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