IHOP
Candice Jacobson, executive director of integrated marketing and brand communication for IHOP, talked with Nation’s Restaurant News managing editor Leigh Anne Zinsmeister about the brand’s approach to influencer marketing, a channel that has become an essential part of the brand’s promotional strategy.
Mike Muldoon, CEO of City Barbecue, talks with Nation’s Restaurant News senior editor Joanna Fantozzi about the brand’s customer engagement and loyalty strategies with a focus on personalized, data-driven messaging. Hear how City Barbecue avoids heavy discounting and instead targets customers with relevant product recommendations based on past purchases. CITY BARBECUE Mike Turner, president and COO of Cajun Steamer, talks with Nation’s Restaurant News senior food and beverage editor Bret Thorn about how the brand captures Louisiana’s culture to evoke nostalgic, memorable experiences for guests. Hear about the concept’s growth plans and commitment to quality and authenticity. CAJUN STEAMER
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