In 2023, Everything Legendary has partnered with the Baltimore’s SEED School of Maryland to offer vegan fare during National Nutrition Month. Following the month’s theme of sustainable eating, the school served Everything Legendary burgers along with BeWell sweet potato skins and healthy berry-lime coco refreshers. (BeWell is a healthy dining platform from Elior North America, Aladdin’s parent company.) And an upcoming pilot program at Washington Adventist University in Maryland, an all-vegan school, may present perhaps the ultimate challenge.
repeatable,” she notes. “You have to get dietitians and chefs to really embrace the product so recipes and nutritionals can be developed around it.” Aladdin chose some of its most popular recipes and requested they be adapted to use Everything Legendary in place of traditional animal proteins. Next came staff taste tests, then final recipes. “It’s the only way you’re going to get traction with something like this,” she says. “It’s not a sustainable partnership otherwise.”
“We’re trying to create a repeatable model that we can carry to other schools,” Smith says.
Coble says Aladdin is committed to expanding Everything Legendary’s reach into school and
college foodservice—“not only because of the Bowie connection, but because they’re great people, and we want to make sure we’re doing them right,” she adds.
Christina Coble, a district manager for Aladdin, points out that a partnership like this needs consistency to succeed.
“It’s really important for foodservice directors and chefs to follow a proven process so it can be
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