WHY YOU SHOULD SERVE THE KETCHUP WITH A CAUSE K12 ADVERTORIAL CONTENT FROM INDUSTRY PARTNERS
FOLDS OF HONOR HAS SUPPORTED MORE THAN 44,000 FAMILIES OF FALLEN HEROES. BY RED GOLD
C ause marketing is one of the best tactics for your operation to build brand loyalty among customers and boost morale among employees. When it comes to the ketchup that you serve, there is no easier or better way to sup- port one of America’s most cherished charities than Folds of Honor Ketch- up by Red Gold ®. THE DATA SPEAKS VOLUMES Numerous consumer surveys highlight the importance of cause marketing and its positive impact on brand loyalty. Ac- cording to a national survey by Cone Communications, 89% of respondents said they were likely to switch brands to one that is associated with a good cause given similar price and quality. The sur- vey found that 88% of consumers are more loyal to companies who support a
Numerous consumer surveys highlight the importance of cause marketing and its positive impact on
cause. The research also notes that Mil- lennials, an important demographic for foodservice operators, are the top de- mographic for supporting restaurants who embrace a cause. Folds of Honor is a non-profit founded to provide educational scholar- ships to families who have suffered the loss or disablement of a first responder or member of the military. Thus, if you look at just military veterans in the U.S., there are more than 16.5 million vets who embrace Folds of Honor. There are 4.6 million Americans currently serv- ing as a first responder. As the numbers add up, switching to Red Gold’s Folds of Honor Ketchup is the right choice. brand loyalty." “
STEP UP TO A QUALITY CONDIMENT
Red Gold is the world’s largest fami- ly-owned tomato company. Their pas- sion for serving the world’s freshest, best-tasting tomatoes was made appar- ent during COVID. When other ketch- up providers abandoned operators of providing them ketchup packets, Red Gold employees worked 39 consecutive 7-day weeks to fill the void. Red Gold’s Folds of Honor Ketchup can have your customers thanking you for your support. Red Gold’s support of Folds of Hon- or is likewise legendary. Red Gold’s pre- mium quality ketchup now is served by national chains and independent oper- ators. With a portion of the profit from each case sold to foodservice opera- tors, you earn the distinction with your customers of supporting the cause. Red Gold offers its Folds of Honor Ketchup in PC packets, 1 oz. Dunk Cups, 20 oz. squeeze bottles for tabletops, 114 oz jug and even its 13 oz. squeeze bottle of yel- low mustard. As a supporter, Red Gold can provide you with table tents and posters telling customers that you sup- port the cause. If you would like to sample Folds of Honor Ketchup for your operation, Red Gold is happy to provide a sam- ple . Make the switch to Folds of Honor Ketchup and your customers will love the switch.
Red Gold’s Folds of Honor Ketchup can have your customers thanking you for your support.
Q1 2024
FSD QUARTERLY
PHOTO COURTESY OF RED GOLD
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