Day 3 Key Sessions (continued)
The success stories of industry giants like Amazon, Uber, and Airbnb reveal a crucial insight: Thriving in today’s market isn’t just about innovative products or cutting-edge technology—it’s about pioneering business models. The three authors introduce the Transformative Strategic Thinking (TST) toolkit, a creative thinking methodology designed for busi- nesses eager to embrace change and explore new business mod- el scenarios. The TST toolkit combines analytical tools for evalu- ating current business models with five transformational practices for experimenting with new ones. Session participants build out a working model of the TST toolkit through transformative strategic thinking and take those lessons learned back to organizational teams to implement. 9:45AM Transformative Strategic Thinking: The Art of Disciplined Business Creativity Workshop Prapti Jha and Harsh Wardhan were part of a groundbreaking “Mind vs. Machine” challenge at FEI 2024, where they compet- ed to pitch human brains against AI. What they discovered is not something unknown today, it was simple yet profound: it’s not Human vs. AI—it’s Human + AI. Join this interactive workshop to experience firsthand how hu- man-centered design and AI combine to create powerful, action- able solutions. Bring a real business challenge and let expert facilitators guide you through a fast-paced, collaborative session that taps into the power of Collective Intelligence. Walk away with: • Fresh insights into your challenge • A concept-level solution • A roadmap for leveraging AI in a human-centered way 11:15AM Mind and the Machine - Solving Real Business Challenges with Collective Intelligence (HI+AI)
Michele Simoni Professor, Innovation, Business Design
Eva Panetti Assistant Professor, Innovation, Business Design, Planning
Marco Farretti Prof., Chair Corp. Strategy, University of Naples Parthenope
Prapti Jha Former Design Strategy & Research Design Thinking & Innovation, Harvard University
Harsh Wardhan Innovation Program Lead Google
68 • FEI25
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