11:00AM Transformative Strategic Thinking: The Art of Disciplined Business Creativity Workshop
The success stories of industry giants like Amazon, Uber, and Airbnb reveal a crucial insight: Thriving in today’s market isn’t just about innovative products or cutting-edge technology—it’s about pioneering business models. The three authors introduce the Transfor- mative Strategic Thinking (TST) toolkit, a creative thinking methodology designed for businesses eager to embrace change and explore new business model scenarios. The
TST toolkit combines analytical tools for evaluating current business models with five transformational practices for experiment- ing with new ones. Session participants build out a working model of the TST toolkit through transfor- mative strategic thinking and take those lessons learned back to organizational teams to implement.
SPEAKERS
Michele Simoni Professor, Innovation, Business Design, University of Naples Parthenope
Eva Panetti Asst. Prof., Innovation, Business Design, University of Naples Parthenope
Marco Ferretti Professor, Chair of Corporate Strategy, University of Naples Parthenope
Pre-event reading: Read these books by members of our Day 3 speaker faculty prior to FEI25:
FEI25 • 61
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