Community & Conversational Intelligence: How AI & Deep Listening Will Reshape Front End Innovation (continued)
Deep Listening and Conversational Intelligence are now unlocking billions of digital con- versations at scale, revealing nuanced insights that can fuel everything from breakthrough product innovation to brand positioning. Pilot44 and Glystn are pioneering new ways to tap into this real-time voice of the consumer and translate it into actionable opportunities for growth.
In this session, you’ll learn: • Why the creator economy and online communities represent a paradigm shift in how new products and brands are con- ceived and built • How to unlock deeper consumer insights by listening in on authentic, unscripted conversations
• Ways to turn creator insights and conver- sational data into actionable opportunity spaces and new product ideas • How non-linear FEI approaches powered by AI can accelerate time to market and de-risk innovation
12:00PM Establishing An Innovation Culture Roadmap Fostering a culture of innovation is no longer a luxury, but a necessity for survival. Companies that fail to adapt and innovate risk being left behind. This session, “Establishing an Innovation Culture Roadmap,” provides a practical framework for cultivating an environment where innovation thrives. Equip yourself with the tools and knowledge to trans- form your organization into an innovation powerhouse, driving growth, engagement, and long-term success.
Ophelia Chiu Vice President, Strategic Innovation, Memorial Sloan Kettering
• Defining Learning Personas: Establishing distinct profiles for users, innovators, and customers, highlighting key characteristics and collaborative opportunities. • Identifying & Activate Drivers: Pinpoint- ing the specific factors that fuel innova- tion culture and outline a clear path to activate these catalysts. What can be gained? • Competitive Advantage: I nnovation fuels growth, increases efficiency, and allows organizations to adapt to changing mar- ket demands. • Employee Engagement: A culture of inno- vation empowers employees, fosters cre- ativity, and boosts morale.
• Developing a Framework: Building a per- sonality-driven framework and execution model that guides and empowers individ- uals within the innovation culture. • Measuring Impact: Implementing metrics that track innovation activities and clearly demonstrate impactful wins.
• Future-Proofing: By embracing an inno- vation culture, organizations can antici- pate and respond to disruptions, ensuring long-term success.
FEI25 • 59
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