Day 2 Customer 2030 & Future Trends Track
10:30AM Sowing the Seeds of End-to-End Innovation
Michele Sandoval Director of Innovation, GALLO
Ron Wetklow Sr Manager, Brand Insights, Innovation & Strategy, GALLO
As a follow-up to her “Idea-to-GTM” session at FEI 2024, Michele Sandoval again dives in on the innovation cycle, guiding participants through the critical stages of bringing a new product or service to market. From initial ideation to stakeholder engagement and launch, attendees will gain valuable insights and practical strategies for navigating the complexities of the innovation process. Gain a deeper understanding of the end-to-end innovation process, enabling them to effec- tively drive innovation within their organiza- tions and successfully bring new offerings to market. The session will delve into the following key areas: • Opportunity & Ideation: Learn how to effectively identify opportunities, analyze the competitive landscape, define your target customer, and generate innovative ideas.
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• Test & Learn: Explore the importance of iterative test-and-learn cycles, including creating a new brand identity and devel- oping a Minimum Viable Product (MVP). • Stakeholder Alignment: Understand the motivations and priorities of various stake- holders throughout the MVP development process and how to achieve alignment. • Early Engagement: Discover the bene- fits of engaging stakeholders early in the product lifecycle to assess MVP viability, adjust resource allocation, and establish efficient processes that foster innovation. • FOKA vs. The Rest: Examine the distinc- tions between “First of a Kind Advantage” and other innovation approaches, high- lighting the unique challenges and re- wards of pioneering new solutions.
11:30AM Community & Conversational Intelligence: How AI & Deep Listening Will Reshape Front End Innovation Creators and online communities are fast becoming one of the richest— and most dynamic—sources of consumer insight. These highly engaged ecosystems not only spark the next big trends but also provide an on- going window into emerging needs, desires, and behaviors. Unlike tradi- tional consumer research methods that often capture snapshots in time, online communities offer continuous, unfiltered access to real conversa- tions and authentic sentiment. This shift is redefining how brands un- derstand and connect with consumers, enabling deeper empathy and faster response to market shifts.
Mary Lague Partner, Insights and Growth Strategy, Pilot44
Ethan Fassett CEO, Glystn Inc
58 • FEI25
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