Day 2 R&D, PRODUCT DEVELOPMENT, EXPERIENCE & DESIGN track (continued)
12:00PM Disrupting From Within: Distinguishing Between Vision, Strategy & Roadmap
Marci Ruman Global Innovation Strategist, Kimberly-Clark
As a follow-up to her FEI 2024 presenta- tion – Partnering with Your Disruptor, Marci Ruman takes it a step further at FEI 25. Dive into the delicate balance between advanc- ing your existing product offerings and lean- ing into new ones that have the potential to make your current ones obsolete. Her talk clarifies the distinct roles of vision, strategy, and roadmaps and their interplay required to deliver a diversity of innovation types. • Vision : Avoid creating a vision that is con- straining and prescriptive as well as one that’s broad and nebulous.
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• Strategy : Recognize the many dimensions of innovation – product, process, posi- tion, and paradigm, prioritize and enable them. • Roadmap : Be prepared for the most com- mon challenges in executing your plans. Attendees will gain valuable insights into managing the complexities of innovation for sustainable growth.
1:45PM Activating A Data Rich Environment In CX Design Explore how to activate a data-rich environment in customer experi- ence (CX) design, with a focus on healthcare. Gain practical insights into building data-driven, patient-centric CX strategies that leverage tech- nology to improve healthcare delivery and outcomes: • Streamlining Processes: Simplifying administrative tasks to enable ecosystem partners to deliver superior patient care. • Leveraging AI/ML: Harnessing the power of artificial intelligence and machine learning to enhance CX design and personalize patient interactions. • Human-Centered Design: Optimizing the points where human in- teraction is critical within the system, ensuring a seamless and empa- thetic experience. • Enhanced Communication: Prioritizing clear messaging, self-service options, interactive dashboards, and behavioral insights to empower patients and improve communication. • The Future of CX: Exploring the next generation of customer experi- ence in the age of AI, where technology augments but does not re- place the human touch.
Emil Georgiev Vice President Customer Experience Design, IKS Health
50 • FEI25
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