Day 1 INTEGRATION & VALUE CREATION Track (continued)
The ability to foster innovation is paramount for sustained success. This session dissects compelling case studies that have directly fueled product development and groundbreaking advancements. Moving beyond conventional business paradigms, the panelists will delve into unexpected yet profoundly insightful examples, from the intriguing intersection of template design IP and Kubrick’s 2001: A Space Odyssey to the fertile collaborations between creatives and engineers at iconic institutions like Bell Labs and MIT Media Lab. By examining these historical and contemporary partnerships, attend- ees gain a fresh perspective on how seemingly disparate fields can converge to spark truly novel ideas. 12:00PM Experimentation for Innovation: Lessons from Art, Science, and Technology for Corporate Breakthroughs
Termeh Rassi Chief Strategy Officer, Editorial Director, Leonardo
Ben Knapp Dir. Inst. for Creativity, Arts & Tech., Prof., CS, Virginia Tech University
• Examining case studies from art, science and technology that has led to product development • Template design IP & the relation to Kubrick’s 2001: A Space Odyssey • Creatives partnering with engineers at Bell Labs and MIT Media Lab • Was that a moment in time or are there contemporary lessons to learn?
• Creatives and business strategists pushing each other for environments that promote the operationalization of ideas • Creating a framework for measurement, management, strategy and transformation • Looking back to look forward- what has happened, what is happening now across the corporate landscape
Crucially, the session addresses whether these moments of radical innovation were unique to a specific era or if they hold vital lessons for today’s corporate environment. Explore how creatives and business strategists can forge powerful alliances, pushing each other to culti- vate organizational cultures that not only generate innovative ideas but also ensure their effective operationalization. Gain actionable insights into creating a robust framework for the measurement, management, strategy, and transformation neces- sary to embed a culture of experimentation within their own orga- nizations. By looking back at pivotal moments of innovation across diverse sectors, this session provides corporate decision-makers with a forward-looking roadmap to unlock new pathways for growth, com- petitive advantage, and lasting impact. Don’t miss this opportunity to glean invaluable strategies for igniting innovation within your company.
46 • FEI25
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